Refuting Conventional Wisdoms About Women and Internet Use [ via Robot Wisdom ]

From the introduction:

“Research on how to reach this market has been dominated by a number of conventional wisdoms about women and their online behavior. While some are justified, many are either not supported by the data or are merely extensions of stereotypical perceptions about women in the offline world. Many sites have been designed according to this research. A closer examination of the way women behave online may reveal that some of the traditional assumptions do not hold true in an Internet environment; or if they do hold true, they are changing rapidly as women become more Internet savvy.”

Remember: Women are from Earth. Men are from Earth. Get over it.

Link

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