To combat ‘spamdexing,’ overloaded keywords, hiding keywords and other tricks used to fool the search engines. Dvorak suggests we should go the route the librarians forged years ago and settle on a limited search vocabulary. My friend David Bratman, a librarian who specializes in cataloging, agrees that a set vocabulary is a good idea.
However, how do you assure that pages which sport a Dublin Core tag saying it’s about Zinfadel really is about wines and isn’t about some lame multi-level-marketing scheme? The arms race between the indexers and the morons who think you’re interested in whatever crap they are selling continues.
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