The Cluetrain Manifesto

Oh look Mavis. It’s another manifesto. The voice behind Entropy Gradient Reversals has nailed 95 theses to the cubicle of the Marketing Team Lead.

I can sympathize with the writers. Corporate Web sites are souless places. Replacing boring corporate sites with happy fun community sites doesn’t disguise the fact that the goal is still selling. Yes we gotta transact, but lets not think it’s the path to peace and justice.

And given the choice between an intranet and a union: take the union.

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