There is No Demand for Messages
From a discussion on Scripting News that was originally about iCab and turned to the business of blocking ads: Doc Searls on advertising and the Web.
“You know how easy it is to kill an ad budget? It’s just a line item. Cash savings, right off the bottom line. Almost nobody gets fired, other than some marcom types and their expensive ad agencies. No tax disincentives. No environmental impact statements. Bang: it’s done.”
I’m adding micropayments to my search radar.
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- It’s all about the meta tags, baby.
More like this: advertising, web.
This entry was written by
Bill Humphries and posted on
May 9, 1999 at 12:00 am and filed under Uncategorized. Bookmark the
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