Mind’s Eye software announced they are using a JavaScript widget to deny access to anyone running ad blockers. Without having a close look at this, I’d guess they are using JavaScript to look at the user agent and refusing to render the page if it’s one of the proxy-based blockers like Intermute.
It would seem that it would be easy to defeat this scheme, but also easy to detect defeats. You’d notice that
a page view doesn’t have a corresponding banner load.
Mind’s Eye is willing to sell access on a per-page basis for non-graphical browser users and anti-ad luddites like me.
The arms race has begun!
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