I work for people who use terms like “this will be huge for us.” So I liked this Onion article.
“This quake should pull in big, big numbers on the Richter Scale. Not only is the potential for long-term impact large, but the opening weekend is almost certainly going to be a record-setter for casualties. I mean, this is going to open huge,” said Dr. John Shaw, a Harvard structural geologist who last May helped discover the Puente Hills Fault, the largest of these hidden thrust faults, beneath L.A.’s most populated areas. “This is the sort of groundbreaking event that can really shatter expectations and shake up the industry.”
“A 7.0 quake in the greater Los Angeles metropolitan area would potentially kill millions and cause upwards of $1 trillion in damages,” said Julian Franks, media liaison for the quake. “The Turkish quake may have had a huge death toll, but the damage wasn’t anywhere near $1 trillion, what with no BMWs or gleaming skyscrapers in the area. And the L.A. one will boast superior locations, costumes and lighting, not to mention a better-looking cast and a much bigger budget. Plus, it’ll be in English.”
