You knew this would happen eventually. A firm calling itself Predictive Networks wants to pay your ISP for your clickstream data, circumventing cookie management, and many other strategies for protecting your identity online. The nightmare scenario is that your ISP will make consent to this sort of snooping part of the terms of service, or charge you more to opt-out (how do you verify that anyway?) Details are in this issue of the PRIVACY forum.
<rant>Just what kinds of thugs are our business schools educating? People write business plans, and VCs fund them and they don’t even pause to think about the ethics of what they are doing. In my opinion, the Doubleclicks of the world are at the same moral level as the snitch, the jailhouse informant, or a political officer. Can we send these jerks to bed without their stock options.</rant>
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