There’s a discussion about secrets, development, and marketing at PeterMe. It was prompted by KnowNow’s recent spate of press releases. Too much secrecy stiffles development, and Peter thinks it helped contribute to the fall of Interval Research. However, the comments on the piece reveal that customers like the idea of a “secret sauce” even if it is something that the developer community treats as common knowledge.
That’s the thing about secret sauces, they are open secrets. In “Fast Times at Ridgemont High” one fast food worker (Judge Reinhold) asks his counterpart if their secret sauce is ketchup and relish or mustard, mayo and relish. Thanks to Matt Haughey for the clarification of if the scene was from Fast Times or “Better off Dead”.
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