[ via Lockergnome's RSS Resource ] Russell Beattie has a great idea for RSS advocacy. Include a link to an XSLT style sheet in your RSS feed. If you send the proper mime type headers with your feed, Mozilla and IE will render the HTML in the browser instead of a mess of tags that’ll confuse the average user. You can also add instructions for downloading an RSS aggregator so they can subscribe to the feed.
The W3C does this with their RSS 1.0 feed, but link a CSS style sheet. That’s a big win since Safari can render XML with CSS.
Update: It turns out that Urs Gehrig talked about this same subject last month. He found an article on the ADC website that walks you through writing the CSS.
Now if ADC had an RSS feed that I knew about, I’d not missed that article.