The Cluetrain while standing on one foot.

Doc and Scoble will enjoy this paraphrase of the learned Rabbi Hillel:

Along the way, this thought occurred to me. If it’s true that, as the New Yorker cartoon put it, “On the Internet, no one knows if you’re a dog,” it’s also true that on the Internet no one likes it if you don’t come across as a human being.

Now go and study the manifesto.