Jonas Luster warns about Cargo Cult buisness plans

When software shows up at my door with a beer, watches What not to Wear with me on my sofa, then gets me laid afterward, that will be social software.

Jonas on stage at Webzine 2005, arguing that Social Software really is Community Software.

Oh, and don’t use the term “long tail” around him, unless you’re talking about your pet lemur.

He also asks, if you are talking about the long tail, please be prepared to answer the following:

  • What is Zipf?
  • Who was Pareto and what did he did?
  • What’s the formula describing a Zipf distribution?

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