In 2001 nearly everyone hated Microsoft’s Smart Tags.
You may recall that Smart Tags were a failed IE feature for adding annotations to websites.
Eight years later, why is everyone now fascinated by Blerp, which sounds like Smart Tags with a cuter, Web 2.0 name?
I did send an email to Blerp pointing out the 2001 A List Apart article on Smart Tags, and asking if they’ll support a “don’t-blerp” meta tag like Microsoft added, after protest, to prevent smart tags.
My main complaint, if you’re managing a brand, or identity, is that Blerp is yet another darn social networking site you’ll have to add and keep track of: on every URL you publish. Oy.
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