You may recall that Smart Tags were a failed IE feature for adding annotations to websites.

Eight years later, why is everyone now fascinated by Blerp, which sounds like Smart Tags with a cuter, Web 2.0 name?

I did send an email to Blerp pointing out the 2001 A List Apart article on Smart Tags, and asking if they’ll support a “don’t-blerp” meta tag like Microsoft added, after protest, to prevent smart tags.

My main complaint, if you’re managing a brand, or identity, is that Blerp is yet another darn social networking site you’ll have to add and keep track of: on every URL you publish. Oy.